Technology

The Rise of Housefishing: When AI Property Images Become Misleading

Estate agents are using AI to enhance property photos to make homes appear more appealing to buyers.

Experts warn that 'housefishing' can mislead buyers and waste their time during property viewings.

A survey found one in five recent homebuyers viewed listings that were digitally enhanced.

Industry groups are now issuing guidance on how to use AI enhancement tools responsibly.

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