A large crowd of people queuing outside a newly opened Lego store at a shopping centre.
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Hundreds Queue for Opening of New Lego Store in Norwich

By: NexVani DeskDate: 29 October 2026Views: 1

Hundreds of brick enthusiasts queued for hours on Thursday morning for the grand opening of a new Lego store at the Chantry Place shopping centre in Norwich.

Hundreds of people gathered early on Thursday morning to wait for the grand opening of a new Lego store in Norfolk. The retail outlet officially welcomed its first customers at 09:00 GMT inside the Chantry Place shopping centre on St Stephen's Street in Norwich. Excitement for the launch was evident among local fans, with the dedicated individual at the front of the queue arriving at 04:00 GMT to secure their place.

Al, a 23-year-old local resident, arrived in the queue at 05:00 GMT and shared enthusiasm for the new Lego store with regional radio broadcasters. They noted that residents had desired an official local branch for a significant duration and expressed disbelief that the area had gone without one for so long, while also predicting that the new attraction would draw visitors from a wide surrounding region.

Hundreds of eager fans queued for hours to attend the Norwich Lego store opening.

Prior to this launch, local shoppers seeking an official branded experience had to travel considerable distances. For many residents across Norfolk, the closest official retail branch was previously located in Stratford, situated in east London. The addition of the Norwich branch significantly reduces travel time for regional enthusiasts looking to purchase official merchandise.

The opening marks a major retail addition for the Chantry Place shopping centre, providing a dedicated destination for collectors and families alike. Local interest remained high throughout the morning as crowds continued to arrive to explore the new premises following the ribbon-cutting ceremony.

Sources

ND

NexVani Desk

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