
Kim Kardashian's Skims Offers Refunds for Advent Calendar
Illustration: NexVani Media
Skims is providing full refunds and store credit to buyers of its $148 advent calendar following widespread online mockery over the items inside.
The shapewear and apparel brand founded by reality television celebrity Kim Kardashian is issuing reimbursements to purchasers of a holiday countdown package priced at $148 or approximately ยฃ110. This product had faced heavy criticism across various internet platforms regarding the quality of its contents. The holiday item was marketed as containing twelve distinct surprises for consumers. However, internet users expressed disappointment over the inclusion of basic accessories such as keychains and hair clips. Comparisons were drawn by online commentators to random items found between furniture cushions or collected by household pets. ## Social Media Backlash over Kim Kardashian's Advent Calendar Digital creators shared numerous videos mocking the product's selection of goods. One video creator likened the included merchandise to random objects discovered inside a bedside table drawer. Other internet users filmed themselves clearing out household sofas and joking that they had accidentally replicated the brand's holiday release. A company representative acknowledged the situation by stating that the merchandise failed to meet expectations for certain buyers. The organization reached out directly to every purchaser to provide either a complete reimbursement or store credit toward alternative merchandise. > Skims issues refunds after its $148 holiday calendar faces intense online mockery over its contents. The apparel enterprise was established in 2019 and achieved a multi-billion-dollar valuation for its celebrity co-founder, placing her among billionaires according to financial publications. Additional capital raising efforts in 2025 pushed the enterprise valuation to $5 billion. ## Why it matters This decision addresses consumer dissatisfaction and manages public relations fallout for a prominent retail brand. The offering of full reimbursements demonstrates how modern consumer goods companies respond to viral social media criticism regarding product quality and value.
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