Secretlab Opens First Global Store in Los Angeles

Singapore gaming-chair maker Secretlab has expanded its physical retail presence in the United States by opening its world-first experience center in Los Angeles and rolling out dedicated displays across 15 Best Buy stores starting November 18. Known globally as an e-commerce brand for over a decade, the company aims to give American consumers direct opportunities to test its ergonomic furniture in person.

The main anchor of this launch is the Secretlab Experience Store located at 8464 Melrose Avenue in West Hollywood. This showroom features various themed collections, including the Pokémon Hoenn Legends series, Lamborghini-inspired designs, and motifs celebrating Marvel’s Spider-Man and Game Of Thrones. Designed to serve remote workers, creative professionals, and e-sports enthusiasts, the location will also host community events and allow patrons to book online consultations with product experts.

Secretlab launches its first global experience store in Los Angeles alongside 15 Best Buy retail spaces.

To further broaden its reach, Secretlab has partnered with electronics retailer Best Buy to set up dedicated display zones inside 15 stores across nine US states, including California, Texas, Florida, Colorado, Pennsylvania, and Washington. This big-box retail alliance introduces a try-and-buy service where customers can experience flagship items like the Titan Evo or the Atlas task chair and take them home on the same day.

Co-founder and chief executive officer Ian Ang noted that physical testing significantly boosts consumer confidence and conversion rates, pointing to previous successful showcases at major events like Comic-Con and international e-sports tournaments.

Why it matters This retail expansion shifts Secretlab from a purely digital operation to a physical presence in one of its largest markets, allowing US consumers to directly evaluate ergonomic seating and desks before purchase. The partnership with Best Buy provides immediate nationwide accessibility for office workers and gaming enthusiasts.