Latest Sarah J Maas Book Smashes UK Sales Records
Sarah J Maas has set a new publishing milestone as her latest novel becomes the fastest-selling adult fantasy book in the UK since records began.
Literary history has been made following the release of the latest Sarah J Maas book, which has achieved unprecedented commercial success across the United Kingdom. NielsenIQ BookData confirmed that the publication secured the title of the fastest-selling adult fantasy novel since tracking began in 1998, drawing massive crowds to midnight bookstore openings nationwide.
Between its launch on October 27 and October 31, the sixth installment in the bestselling romantasy franchise sold a remarkable 188,914 copies. This performance also marks the highest single-week sales figure for any hardback novel since Dan Brown's Inferno achieved 229,000 sales during its debut week in 2013. Publishers Bloomsbury noted that the release surpassed previous genre milestones, outperforming Rebecca Yarros’s Onyx Storm, which opened with 155,141 copies in January 2025.
The latest Sarah J Maas book has broken UK sales records for adult fantasy.
Industry experts attribute the soaring demand to the immense popularity of the romantasy genre, which merges romance and fantasy elements. The movement has found a massive audience among young readers, particularly on digital platforms such as TikTok, where hashtags linked to the author have accumulated billions of views. Bookshops across the UK celebrated the launch with midnight parties, reflecting the heightened excitement among readers.
On a global scale, the title achieved 1.7 million copies in pre-orders and first-day purchases across the US, Canada, the UK, and Australia, excluding translations and audio formats. This milestone pushes the author's total global English-language sales past 100 million copies.
Why it matters
The historic commercial performance highlights the growing dominance of romantasy literature in the publishing industry. With genre sales contributing significantly to broader market revenues, the massive turnout for midnight releases demonstrates the powerful engagement of modern readers.