The Magnum Ice Cream Company Launches Yasso in Canada

The Magnum Ice Cream Company has introduced its Yasso brand outside the United States for the first time, bringing the frozen Greek yogurt products to the Canadian market. According to Gina Kiroff, General Manager of Canada at The Magnum Ice Cream Company, the expansion reflects changing consumer habits as shoppers look for treats that combine enjoyable flavors with wellness benefits.

Canada was chosen for the brand's first international step because the local wellness-focused frozen dessert sector is expanding at three times the speed of the wider category. Official figures show that dollar sales within this specific segment grew by 15 percent over the course of 2025. Consumers are increasingly searching for snacks that offer protein and portion control while still delivering a genuine dessert experience.

The rollout begins with an exclusive partnership with Loblaws. This initial retail release aims to build widespread brand awareness and gather essential data regarding buyer preferences and purchasing habits before a wider national distribution takes place in 2027.

Yasso frozen Greek yogurt enters Canada exclusively through Loblaws ahead of a 2027 national rollout.

Growth Strategy and Future Plans

The brand achieved a compound annual growth rate of 17.1 percent in U.S. dollar sales between 2020 and 2025. Executives intend to apply lessons learned from that domestic success to the Canadian launch, providing diverse formats and flavors tailored to everyday snacking moments.

While the enterprise has not disclosed explicit sales targets or market penetration goals for Canada, representatives indicate that ongoing consumer feedback will guide future inventory decisions and flavor introductions as the footprint widens.

Why it matters

This move marks a significant international milestone for the magnum ice cream company as it scales its wellness-oriented portfolio into a new market. For Canadian shoppers, the arrival of Yasso expands access to protein-forward dessert alternatives that cater to health-conscious lifestyles.